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Pangora showcases new corporate design
11.09.2007
The online marketplace technology provider Pangora GmbH has unveiled a brand new corporate design, in line with the newly updated website www.pangora.com. The site has been extensively revised in four languages both in content, as well as conceptually. This redesign celebrates the merger of the Pangora GmbH and the Mentasys GmbH under the Pangora brand.
The new corporate design is intended to creatively express the business’s strategic and structural changes. The fusion of Pangora Munich’s and Mentasys Karlsruhe’s business operations was announced in October 2006, followed by the approval from the antitrust agency at the end of 2006. In August 2007, it was announced that the consolidation will be completed with the relocation of all business operations to Karlsruhe.
“We want Pangora’s new corporate design to express our repositioning.” says Rob Staunton, Head of Pangora UK. “We have positioned ourselves as an innovative, customer oriented high tech e-commerce company. The logotype, with its unusual combination of upper and lower case letters, is a distinctly memorable as well technically definite symbol.”
Pangora’s new corporate design is applicable to all forms of communication and is reflected across the company’s offices, website (www.pangora.com) and trade show exhibit.
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About Pangora
Pangora offers technology for point-of-decision Internet sales and provides retailers, manufacturers and portal operators with high capability package solutions for sales promotion on the Internet. The product search and price comparison technology offered by Pangora helps companies to lead their customers to secure sales, and has received many awards both nationally and internationally. Of more than 100 portal clients throughout Europe, top portals include, for example, T-Online, billiger.de, dooyoo and BuyCentral. Pangora is the largest provider and operator of shopping portals in Germany. Pangora is a wholly-owned subsidiary of LYCOS Europe.
For further information please contact:
Jess Cross on 0207 492 0911
Jess.cross@77pr.co.uk
The new corporate design is intended to creatively express the business’s strategic and structural changes. The fusion of Pangora Munich’s and Mentasys Karlsruhe’s business operations was announced in October 2006, followed by the approval from the antitrust agency at the end of 2006. In August 2007, it was announced that the consolidation will be completed with the relocation of all business operations to Karlsruhe.
“We want Pangora’s new corporate design to express our repositioning.” says Rob Staunton, Head of Pangora UK. “We have positioned ourselves as an innovative, customer oriented high tech e-commerce company. The logotype, with its unusual combination of upper and lower case letters, is a distinctly memorable as well technically definite symbol.”
Pangora’s new corporate design is applicable to all forms of communication and is reflected across the company’s offices, website (www.pangora.com) and trade show exhibit.
-ends-
About Pangora
Pangora offers technology for point-of-decision Internet sales and provides retailers, manufacturers and portal operators with high capability package solutions for sales promotion on the Internet. The product search and price comparison technology offered by Pangora helps companies to lead their customers to secure sales, and has received many awards both nationally and internationally. Of more than 100 portal clients throughout Europe, top portals include, for example, T-Online, billiger.de, dooyoo and BuyCentral. Pangora is the largest provider and operator of shopping portals in Germany. Pangora is a wholly-owned subsidiary of LYCOS Europe.
For further information please contact:
Jess Cross on 0207 492 0911
Jess.cross@77pr.co.uk